In design, each detail tells a story. When the Adam’s family reached out to partner, I was eager to translate their unique story into a design ready for the web. Using Squarespace, I built a clean and welcoming site that reflects their values, highlights their unique inventory, and makes it easy for customers to explore, request, and connect.
Color Meaning
From the warmth of vintage wood tones to the calm of well-loved classics, the palette sets the tone for the services the Adam’s family provides.
This earthy orange suggests creativity, nostalgia, and approachability. It feels inviting and familiar, like a favorite vintage find or grandma’s living room. It encourages action without being loud, making it ideal for calls to action and highlights
Warm Orange #D18857
Deep Blue #426C9F
A muted blue communicates stability, clarity, and calm. Like the waves of the ocean, you can always count on them to come and go with rhythm. It helps ground the design, offering a sense of trust and structure.
Keep It Simple
Could you fit a whole website on one page? Sure, but why would you? Just like a clean dinner table brings focus to the food and leaves space ready for the next meal, a simple design highlights what matters most.
White space or empty backgrounds might seem like wasted room, but they actually help content stand out. For example, the New Arrivals section uses space around each item to draw the eye clearly to what is important.
By keeping the design uncluttered, users can easily find what they are looking for without distractions. Sometimes, making space is the best way to serve the main course.
The Client
Nick, the head of the Adams family, has been an esteemed chef for over a decade. For years, people have invited him to fill their stomachs, and now they invite him to fill their homes with elegant, sustainable furniture.
Nick shared with me the mission of his business and his goals for the website. The Squarespace platform was chosen as a single-cost solution that offers flexibility and growth potential. As his business evolves, Nick will feel empowered to make his own updates or request assistance for expanded features, such as setting up online sales.
Looking forward to seeing the business thrive and hoping the website supports Nick’s vision every step of the way.
Conclusion
This project gave me a great opportunity to apply my design principles in a new medium, Squarespace, and create a website that truly reflects Adam’s Family Vintage & Restoration. The final result is a clean, inviting space that conveys the brand’s warmth, craftsmanship, and professionalism.
From thoughtful color choices to strategic use of white space, every element was designed to highlight what matters most and support the client’s goals. Adam’s Family Vintage now has a site that looks great and offers room to grow as their business evolves.
Are you considering creating a website? I would love to bring the same care and creativity to your vision. Let’s create something meaningful together.
